Today's guest is Stephen Muers, CEO of Better Society Capital – the UK’s leading social impact-led investor. His path to impact started long before his career, shaped by his upbringing in a Quaker family rooted in values of equality, social conscience, and integrity.
Before stepping into the world of impact investing, Stephen spent years in the UK government working on complex policy challenges like prison reform, energy, and child poverty. But no matter how solid the strategies, he saw firsthand how culture often stood in the way of real progress.
That realization led him to seek change from a different angle – at Better Society Capital — the UK’s leading social impact investor, formerly known as Big Society Capital.
Founded with £400 million from dormant UK bank accounts (yes, really) and £200 million from the four main UK high street banks, BSC was built on an ambitious mission: not to grow its own assets, but to grow the entire UK social impact investment market.
Since 2011, that’s exactly what they’ve done — helping expand the market twelve-fold to over £10 billion. This capital now fuels social purpose organisations tackling everything from homelessness and domestic abuse to mental health and fuel poverty.
Stephen stepped into the CEO role shortly before the COVID-19 pandemic, juggling remote leadership and homeschooling his son — because why not tackle systemic change during a global crisis?
Today, he leads BSC’s work across four strategic verticals: Social and Affordable Housing, Social Lending, Social Outcomes, and Impact Venture.
Along the way, they’re also proving a critical point: impact and returns aren’t mutually exclusive. In fact, some of BSC’s most successful investments are delivering both — solid financial performance and deep social impact. A reminder that social investing, done right, doesn’t mean sacrificing returns.
As Stephen puts it, “The trade-off between social and financial returns is not linear.” And maybe that’s the real takeaway here — the future of finance won’t be about choosing sides. It’ll be about building markets where solving problems is part of the profit model, not separate from it.
Tune in to hear how BSC is making that future a reality.

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About the SRI 360° Podcast: The SRI 360° Podcast is focused exclusively on sustainable & responsible investing. In each episode, I interview a world-class investor who is an accomplished practitioner from all asset classes. In my interviews, I cover everything from their early personal journeys to insights into how they developed and executed their investment strategies and what challenges they face today. Each episode is a chance to go way below the surface with these impressive people and gain additional insights and useful lessons from professional investors.
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Additional Resources:

- Stephen Muers LinkedIn

- Better Society Capital LinkedIn

- Better Society Capital Website

- ‘Culture and Values at the Heart of Policy Making: An Insider’s Guide’